Hayu signals content expansion as Australia’s average weekly streaming ‘grows by 500%’
Subscription video-on-demand platform Hayu has increased its Australian weekly streaming audience by 500% in the past year, the service has claimed, and will look to build out its offering through content expansion.
The service, which sources a large portion of its reality television programs from parent company NBCUniversal International, has been in the market for almost two years.
Hayu has been in market for the last two years
That deal for Foxtel customers has actually long since-lapsed. It was clever though because I found Hayu a much more robust streaming service, it’s Apple TV native and it’s cheap…so I just ditched Foxtel Now in favour Hayu (and just use Stan/Netflix for drama and docs). You do notice the lack of local content on Hayu though e.g. no Real Housewives of Melbourne despite Hayu having all the other iterations.
Would be fantastic if only he’d actually spend some money on his substandard streaming app. Constant bugs. Audi visual sync issues. Long duration outages (tonight for example (3.9.20). Very poorly designed layout. Never remembers where you got up to. Customer service just fobs you off, and replies to emails with stock standard responses, (likely due to how many complaints they are receiving). It really is a disaster of a platform. I’ve lost patience with it only 1 week in. Total crap!