HCF moves buying and strategy elements of its media account to Match Media from Mediacom

Simmons

Recently-acquired Publicis Groupe agency Match Media has added the planning, strategy and buying elements of the HCF health fund account to the digital element it already holds

It is another blow to previous incumbent Mediacom, with the $10m account moving without a pitch.

Match Media James Simmons COO said in a statement: “We are absolutely delighted to be looking after all of HCF’s media buying and strategy needs. They operate in a competitive and commoditized environment hence the business challenge is huge and one where we need to innovate.