HCF woos new members with odd socks and pet rocks via Clemenger BBDO

Kalila Welch

March 29, 2023 10:19

HCF has taken a cue from the cost of living crisis, launching a new brand platform that highlights the benefits it offers as a not-for-profit health fund.

Created by Clemenger BBDO, ‘We Put Our Money Where Our Members Are’ positions HCF as different from the typical health fund, supporting members rather than delivering profits to shareholders.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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