Head to Head: Is B2C PR more important than B2B?
In this series, Mumbrella invites the industry’s senior PR professionals to share their opposing views on the industry’s biggest issues. This week, Laura Jones, managing director at Frank PR, goes head to head with Polycom’s Gabrielle Cichero in the battle of B2C vs B2B.
There often seems to be an unspoken rift between B2C and B2B communications, so in this week’s Head to Head, we ask: which one is really more important?
Consumers are the biggest stakeholders for most brands, so engaging with them is how brands will find most of their money, Laura Jones argues.
However, Cichero argues there is no one audience more important than the other.
