Health and fitness marketing is ‘boring’ says Fitness First head of marketing

Health and fitness marketing is “actually really boring” the head of marketing at Fitness First, Samantha Bragg, said at the Mumbrella Health and Wellness Marketing Summit earlier this week.

“If you actually look at marketing fitness brands, it’s actually a really boring category, a lot of the stuff that is going on in the fitness category is really showing the same thing just with a different brand or a different logo or a different tagline.

Mike Bray, Samantha Bragg, Jacque Halstead, Rhian Allen, Giulio Gasperini