Health insurer HBF moves into content marketing with focus on ‘the other parent’
Content marketing agency Mahlab Media had created a digital hub for WA-based health insurer HBF as it looks to build a stronger connection with soon-to-be-dads and those already grappling with the issues of fatherhood.
The portal, Direct Advice for Dads, features content designed to provide practical information and help for ‘the other parent’.
It is HBF’s first foray into content marketing and has been a year in the planning.
Design is spot on. Looks well thought out. Like the logo too, DAD (direct advice 4 dads) clever.