Healthdirect, VicHealth, WPP Health and Wellness and Sam Wood to speak at the Mumbrella Health Marketing Summit

April 19, 2018 9:59

Healthdirect Australia general manager of consumer health services, Andrew Bryant, and WPP Health and Wellness planning director, David Bailey, have been confirmed to appear on a panel addressing consumer misinformation at the Mumbrella Health Marketing Summit in August.

WPP Health and Wellness’ Bailey and Healthdirect’s Bryant will discuss consumer misinformation

Bryant and Bailey will discuss the ongoing battle with consumers facing information overload and the wrong advice having potentially grievous consequences. With tight regulations on marketing, it’s more important than ever before to ensure that those with the right information can be heard above the noise.

The panel is just one of a number of sessions in the revised Health Marketing Summit which sees a new focus on the healthcare and pharmaceuticals in light of rapidly changing industry that is being disrupted in a number of areas. New sessions focusing on these areas will be announced in the coming weeks.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

28 by Sam Wood David Bryant Gemma Hudson Healthdirect Australia Jill Bennett Mumbrella Health Marketing Summit Sam Wood Sarah Aldridge The Big Anxiety This Girl Can VicHealth We Buchan WPP WPP Health and Wellness