Heart Foundation anti-obesity offensive sees Weekend West covered with ‘grabbable gut’
The West Australian Group has teamed up with the Heart Foundation to launch a hard-hitting campaign to warn of the dangers of obesity.
The campaign, which kicked off this weekend, saw an image of a ‘grabbable gut’ run on the cover of The Weekend West.
And for those who are interested, here are the TVC’s which launched on Sunday.
https://www.youtube.com/watch?v=pThTr83UWa8&feature=player_embedded
https://www.youtube.com/watch?v=TfeqVETSww0&feature=player_embedded
https://www.youtube.com/watch?v=yl_D_iU2mcA&feature=player_embedded
A refreshing educational (as opposed to prohbition) based approach on a critical problem.
And the Cancer Council are involved! Obviously not the Vic wowsers, but it shows they aren’t entirely flawed as an organisation.
I like the site, the approach and the sentiment – though this seems like something that should be at a Federal level.
For those who want to get informed about the politics of of the obesity epidemic, the series “The Men Who Made Us Fat” is fascinating viewing.
Not sure if / when it’ll be on FTA here, but it can be found on Youtube.
Pretty Effective.
Blech! Not while I’m eating my El Maco and fries, please.
“The Weekend West”? You mean there is actually a newspaper by that name? I looked at the pic and thought it was a satirical mock-up of a newspaper, the name seemed so contrived and the masthead looked so amateurish, clunky, old fashioned and poorly designed. I pity the residents of Perth having to look at this on the front page every weekend.
I wonder if this would actually put some people off buying the paper??
Great ad, love it… I hope it gets the coverage it deserves…
Points for vividness and also calling the campaign “LiveLighter” which gives people an aspirational goal (vs ‘Quitline’ which is predicated in the negative and I find defeatist).
These behavioural campaigns work best when fear is coupled with how to resolve but looking at the site it falls short on this, particularly for a behaviourally driven campaign. Hurdle one is having to register when this might be a blocker. Love it to add a touch of “Stop smoking start repairing” to help people see how they can wind back the damage with this program.
If the newspaper believed in the campaign so much why didn’t they do it without taking money from the Heart Foundation? Hypocrites.