Heart Foundation launches COVID-19 education campaign
The Heart Foundation has kicked off a national marketing campaign to inform Australians with heart disease about their increased risk of complications from COVID-19 (coronavirus).
The six-week campaign will include print ads in News Corp Australia’s regional and metro mastheads, a lift-out in The West Australian, a 30-second TVC across Seven and Foxtel, capital city radio sports, and digital advertising on Facebook, Google and News Corp titles.
The Heart Foundation has a close collaborative history with News Corp, working with the publisher on its award-winning Serial Killer campaign which aimed to garner heart disease the amount of national attention, public panic and headline news coverage it would receive should its statistics be from a murderous rampage.
The print execution (Click to enlarge)
I wonder if News Corp will keep talking about this for the next year like they did with Serial Killer? I mean a front page buyout is certainly innovative…
This is vitally important information.People with a history of heart disease MUST isolate…totally…if they want to live,especially since it’s said between 60% and 80% of people will ultimately get infected with COVID19.
No if’s, no butts…total , utter seclusion..even from family , if you want to live…That isolation MUST continue until a vaccine is found.
Its better than dying or endingg up an invalid with a heart that barely works.
Total seclusion.