Heavy is the head that wears the crown – until you lose it
Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers.
I have no interest in piling on now-former Optus CEO Kelly Bayer Rosmarin.
I have absolutely no doubt that Rosmarin has given it her all, reassuring employees and customers, managing press and sitting before policy makers each more desperate than the next for their soundbite to make the nightly news broadcast.
