Heineken named F1 Australian Grand Prix title partner, replacing Rolex

Dutch brewing company Heineken is the title sponsor of Formula 1’s Australian Grand Prix, which will take place at the Albert Park Grand Prix circuit between 7th – 10th April 2022.

The official title for the event will be the Formula 1 Heineken Australian Grand Prix 2022, and adds to Heineken’s existing title sponsorships of races in the Netherlands, Mexico and Brazil.

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