Heinz launches new Beanz Creationz campaign
Heinz Australia has launched a new ad campaign built around having the “Best Beanz on the Block” and promoting their new Heinz Beanz Creationz range.
https://www.youtube.com/watch?v=XwilbxSsA78
The campaign, created by Channel T, aims to move consumers away from the ‘beans on toast’ mentality and show them that beans can used in a variety of dishes.
Sandra Arango, Marketing Director at Heinz said, “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’. And with Best Beanz on the Block we’re able to link great taste, with bean versatility”.
Cute ad. Love the revival of the jingle at the end.
I’ve been eating Heinz beans on toast or over 50 years. I like about 200g. My wife has been eating Heinz beans for over 40 years and she likes about 200g. And you sold/packed a can just about the right size for the once a week treat of beans on toast we had. Now you have jiggled the sizes so there is no convenient size for us and I feel betrayed. Marketing gone mad. Thanks for nothing. It’s all about differentiation, isn’t it?
Who is the male actor in the ad?
Why have the Mild Indian Curry Heinz Beanz Creations disappeared from all the Supermarket Shelves? They are the best!