Hello to fresh in new Wrigley Eclipse ad

Tim Burrowes

August 27, 2013 11:51

Sucking on a mint helps to charm bikies, cops and circus bosses in a new for Wrigley’s Eclipse hard-pressed mints by DDB Sydney.

The TV-led campaign also introduces a new tagline for the brand, “Say Hello to Fresh”.

DDB’s deputy executive creative director Darwin Tomlinson said: “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.