Helm appointed as Spain Tourism Board’s PR and marketing agency support

Spain Tourism Board has appointed travel marketing and communications agency Helm to support them in the ANZ markets.

The announcement:

Specialist travel marketing and communications agency, Helm, has been appointed to support Turespaña, the official tourism board of Spain, in the Australian and New Zealand markets.

The appointment follows a competitive tender process and will see the agency reinforcing the presence of Spain among the travel trade and media professionals.

Monica Sanchez, director of the Spain Tourism Board for Southeast Asia, Australia & New Zealand, commented on the appointment: “Australia and New Zealand are key markets for Spain, and we have been present in them, non-stop for the last 20 years. However, the support that Helm can bring to the table will reinforce our marketing with a continuous physical presence in the market. With the support of the team at Helm we will keep working to show Australians and New Zealanders why Spain should be on the top of their list year-round, and time and time again.”

Helm co-founder, Andrew Cavallaro said: “Spain is a destination that is very close to our hearts and one that we’re excited to help promote in the Australian and New Zealand markets. Whilst it’s already considered a popular destination for Aussie and Kiwi travellers, we see much more potential and a need to educate on the full breadth of year-round experiences the country has to offer.”

The Spain Tourism Board promotes Spain as a one-of-a-kind leisure and business destination in the markets of South East Asia, Australia and New Zealand. It supports the travel industry by providing market intelligence, networking opportunities, product updates and training. It works in collaboration with the private sector and the autonomous regions in Spain. In addition to activities targeted to travel trade professionals, the Spain Tourism Board connects to consumers through social media information, a customer-oriented website, videos and online contents, in order to give them a glimpse into the experience of visiting Spain.

Helm, founded in 2021 by travel marketing and public relations professionals, Andrew Cavallaro and Rachel Jones, is a purpose-led agency specialising in travel and tourism, committed to only working with like-minded brands that put people and place at the forefront of their activities. The agency is equally committed to operating with minimal impact on the planet and is a proud partner of ReForest Now to support the regeneration of Australian rainforests.

Source: Helm