Helsinki launches new logo for Bicycle Network Victoria

Melbourne’s Helsinki Agency has unveiled a new logo for Bicycle Network Victoria.

The new logo takes the form of a bike chain, and also represents the community values of Bicycle Network Victoria and its member base, according to Helsinki.

The organisation has also changed its name from Bicycle Victoria, and the rebrand marks the latest in a string of logo changes since the 1970’s.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.