
Henry Tajer gone as Seven’s sales boss after five months

Seven West Media’s chief commercial officer, Henry Tajer, has been moved on just five months into the role.
Effective from the end of June, Tajer will transition from his full-time CCO gig back to a consulting role with the media giant.
He had first engaged with Seven as a consultant in August last year, before taking on the CCO position in January.

Henry Tajer
Tajer said this “transition” will enable him to “focus on the many exciting opportunities still ahead for Seven”.
“Finding new and innovative ways to engage and commercialise that audience is just one opportunity I look forward to working with Jeff [Howard] and the team on.”
Prior to Seven West Media, he held senior media roles across various agencies, including as CEO of Dentsu and UM. He also spent seven years at IPG Mediabrands as global COO then global CEO.
His other roles included managing director of Amazon Media Group in Australia, and CEO of influencer marketing firm The Influence Group.
Seven West Media’s CEO and MD, Jeff Howard, said Tajer drove “significant change in his short time at Seven”, and thanked him on behalf of the team.
“I look forward to continuing to work with Henry on opportunities to drive growth for SWM,” he said in a release.
While a search is underway for Tajer’s replacement, the Seven sales team will be led in the interim by Katie Finney, national television sales director, and Jordan King, national digital sales director.
Howard said the pair were achieving “strong results” when they were leading the team prior to Tajer joining in January.
“They are well known to our advertising and agency partners and will be fully supported by Seven’s broader leadership team through this interim period.”
Poor Henry. Just misunderstood.
I feel for both the medium and the impact on the local ad market, but of most note, the team inside Seven. Not only can Seven executives not align on the value of what a CSO/CRO/CRO role offers an organisation of its size, but also cannot align on what type of individual is suited.
The team, medium and market cannot afford another year of treading water.
Selling is profoundly harder than buying – not the first to find out.