Herd MSL appoints new chief creative strategist

July 4, 2023 9:25

Publicis Groupe’s communications agency Herd MSL has appointed Peter Galmes as chief creative strategist for Australia and New Zealand.

Galmes will be responsible for growing and strengthening the agency’s capabilities across social and content. He will also be charged with building better offerings focused on audience, community and influence.

Herd MSL ANZ’s new chief creative officer, Peter Galmes

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.