We Are Different, Herd MSL, Agent99 PR and all the winners at the CommsCon Awards

The CommsCon Awards in Sydney have seen We Are Different, Agent99 PR and Herd MSL take out the agency awards, while Orizontas’ Vanessa Liell was named PR Leader of the Year.

Those are just a handful of the winners who took home one of Mumbrella’s coveted and surprisingly heavy Pacman-like trophies from the ceremony at the Crown last night.

The evening saw over 300 of the country’s best and brightest communications and PR talent celebrating the strength and resilience of the local industry. The awards exist to recognise excellence, innovation and impact across Australia and New Zealand’s PR and communications industry.

This year’s awards saw a few changes, with new categories recognising the changes in this fast transforming industry.

Best Use of Strategic Communications has been launched to recognise teams driving reputation, stakeholder influence and long-term corporate trust. Non-Traditional Campaign of the Year has been redefined to highlight communications thinking applied to behaviour change, customer experience and innovation

Another change was the elimination of ‘Highly Commended’ rankings, which have been removed to allow the winners to more fully bask in the glory. We think it’s much cleaner, and makes for a better evening all round.

Check out all the winners below, and start preparing your entry for next year’s awards. It’s never too early.

Best Social Media or Digitally-Led Campaign

Snoop Doggy Doppelganger – Bolster Group & Splash for Treasury Wines

Best B2C Campaign

Cuckoo for Labubu – PassportCard Travel Insurance with SCPR

Best B2B Campaign

LMI Lets Me In/Invest – Helia

Best Campaign with a Small Budget

A Soak in the Spotlight – Belgravia Leisure for Hepburn Bathhouse & Spa

Best Use of Owned Media

How Ya Travellin’ – Keep Left for Healthy Heads in Trucks & Sheds

Best PR-Led Content Creation

Life360Pets – Once Lost, Now Legendary – History Will Be Kind for Life360

Best Internal Communications or Change Management Campaign

Turning the Tide: TasWater’s Internal Communications Revolution – TasWater

Launch or Relaunch Campaign of the Year

ASICS Running on a Cloud – Agent99 PR for ASICS

Best Government or Public Sector Campaign

“I Can Do It” – Co-Design to Take Control of Ice Use in Jail – House of Kitch for Justice Health NSW & NSW Health Centre for Alcohol and Other Drugs

Best PR-Led Brand Partnership

Jack’s Rides – We Are Different with The Zoo Republic for Jack Daniel’s

Corporate Social Responsibility or ESG Campaign

FrogID Week 2025 – Australian Museum with Original Spin

Pro Bono Campaign of the Year

Grooming Hides Behind Harmless – Shannon Behaviour ChangePR for Bravehearts

Best Use of Research, Insights & Strategic Planning

The Life-Changing Loo Roll – We Are Different for Kleenex

Best Media Relations-Led Campaign

Grief is 24/7 – GoodPR for Red Nose Australia

Best Use of Creator Economy

Australia’s Funnest Fun Run – Hello for Liquid I.V.

Best Use of Strategic Communications

This is World Heritage – Orizontas with Rethink Everything for Murujuga Aboriginal Corporation

Non-Traditional Campaign of the Year

“I Can Do It” – Co-Design to Take Control of Ice Use in Jail – House of Kitch for Justice Health NSW & NSW Health Centre for Alcohol and Other Drugs

Emerging PR & Communications Talent of the Year

Peggy Wheatley – Edelman Australia

PR Professional of the Year

Celia Harding – Leoprd

PR Leader of the Year

Vanessa Liell – Orizontas and Rethink Everything

Best PR Employer

History Will Be Kind

Best In-House PR Team

Warner Bros Discovery

Strategic Communications Team of the Year

TasWater

PR Agency of the Year – Boutique/Small

Agent99 PR

PR Agency of the Year – Midsize

We Are Different

PR Agency of the Year – Large

Herd MSL