Here to help. Alone. Together. Repeatedly.

April 23, 2020 4:34

The thing about a crisis is that it forces companies to innovate and show originality.

So Dr Mumbo is grateful to YouTuber Microsoft sam for demonstrating just how uniquely each brand – or more to the point, their agency – has been thinking about the communications challenges of COVID-19.

https://www.youtube.com/watch?v=vM3J9jDoaTA

There’s the mournful piano music of Uber. And Apple. And Samsung. And Kia. And Budweiser. And Fedex. And Heineken. And Facebook.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

Advertising COVID-19

1 COMMENTS

Paul 24 Apr 20

Thanks Dr Mumbo, I’ve shared this with my colleagues via Microsoft Teams. Because even in these unprecedented times, and despite being alone, we are still connected together. (end piano, fade to black)

User ID not verified.