Heritage Bank appoints Cummins & Partners as creative agency of record

October 8, 2020 10:22

Heritage Bank has expanded its relationship with Cummins & Partners, appointing it creative agency of record.

Cummins & Partners won the creative account for Heritage Bank in NSW in November last year, in an effort to support the business’ expansion south from Queensland.

Now holding the whole Heritage Bank business, Cummins & Partners takes over from BCM, which Mumbrella understands worked on the account for 40 years.

Cummins & Partners has produced Heritage Bank’s latest campaign, which is set to the lyrics of Fatboy Slim’s ‘Praise You’ and celebrates the bank’s 145 year commitment to its customers.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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