Hero launches first work for V2Food, ‘Taste-a-tarian’

Hero has released its first major work for plant-based meat company V2Food since winning the creative and strategy back in April this year, which is also the brand’s first campaign.

The ‘Taste-a-tarian’ campaign presents V2Food as the option that satisfies every dietary requirement, as well as launches V2Food’s new brand platform ‘We agree to V2’.

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