HERO promotes Shane Geffen after three years as ECD

November 27, 2024 8:26

HERO’s Shane Geffen has been promoted to national executive creative director.

After three years as ECD, Geffen’s new remit in the national role will have him oversee all creative output for the agency’s client portfolio.

Geffen joined HERO in 2021 from VMLY&R, where he had held the title of associate creative director since September 2019. He has also had roles at Clemenger BBDO, DDB Group and Ogilvy, where he has worked with brands including McDonald’s, Coca-Cola, Volkswagen, Myer and the Australian Defence Force.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.