Hey sponsors, how’s that fist shaking at FIFA going for you?
Sponsors who spoke out about FIFA have left themselves associated with the bad times that are past, not the good times to come, argues Andrew Woodward.
The FIFA World Cup and football are about to become an even more lucrative property to sponsors as the world governing body of the sport exorcises itself from the clutches of its outgoing President Sepp Blatter and the horrid culture he will take with him.
If I were a sponsor now, I would be pretty happy. If I was a potential sponsor, I would be accelerating my efforts to get on the football bus and get a deal signed before others do.
Despite its best efforts, FIFA has made the World Cup and associated tournaments like the Women’s and age related World Cups a gold plated sponsorship property. When Blatter goes; the governance is fixed and, necessary transparency introduced, the FIFA World Cup will become platinum plated – probably with a diamond on top.
Maybe, just maybe, the sponsors who pulled out would like to be able to sleep soundly at night.
Don’t worry soccer promotions PR guy, the Russians will restore FIFA’s creditability at the next world cup.
VISA: Getting people into debt
Coca Cola and Macca’s: Driving diabetes, heart disease and obesity through our society.
FIFA: money grabging cnts, like the brands labelled above.
Nice people associated with these brands I am sure (Not.)