Hi Life Health & Beauty retracts ‘misleading’ anti-ageing ad
Cosmetics brand Hi Life Health & Beauty has published a groveling retraction in a newspaper following a campaign for skincare product that was found to make misleading claims.
The campaign for Stem Cell Therapy claimed that the product contained ingredients that could effect human skin cells and reduce wrinkles. However, Therapeutic Products Advertising Complaints body ruled that the ad was misleading.
The half-page retraction, which was printed in the The Sun-Herald yesterday, begins:
An advertisement for “Stem Cell Therapy”, which we published in this newspaper, should not have been published.
It’s about time that someone looked at their advertising. They like make outrageous claims on all their advertising. They use their own staff in ads and paid people for before and afters shots but first they would pay for the botox treatment to smooth out the wrinkles. Hypocrites!