Hidden Characters merges with M&C Saatchi Sport and Entertainment

June 15, 2018 10:59

M&C Saatchi Group’s sponsorship and experiential business M&C Saatchi Sport and Entertainment (S&E) has merged with its consumer PR business Hidden Characters, Mumbrella can reveal.

Hidden Characters will be absorbed into M&C Saatchi Sport and Entertainment with the agency led by M&C Saatchi S&E managing director, Jamie Gilbert Smith.

Annalise Brown, the managing director of M&C Saatchi’s PR agency Hidden Characters, has left the company as a result. Brown led Hidden Characters – which was a rebrand of M&C Saatchi’s Bang PR – in 2016.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.