Hill & Knowlton win OMO business

FMCG giant Unilever Australasia has appointed Hill & Knowlton to handle the PR for laundry brand OMO.  

The announcement:

Sydney, 24 January 2011: Unilever Australasia has appointed Hill & Knowlton Australia to manage public relations and communication strategies for its OMO laundry brand.

Hill & Knowlton won the account in a competitive pre-Christmas pitch.

“I am pleased to confirm that Hill & Knowlton has been appointed as our PR agency for OMO,” said Lana Taylor, Marketing Manager Laundry, Unilever Australasia.

“H&K demonstrated superior capability to deliver against our expectations for this year. Laundry is a very competitive category and I think H&K has what it takes to help us maintain and grow our leadership position,” Ms Taylor said.

Fergus Kibble, General Manager Hill & Knowlton Australia said, “H&K is delighted to add another leading Unilever brand, along with Sunsilk and Cornetto, to its portfolio.

“Our Consumer Lifestyle team has a real strength in FMCG consumer brands and in developing innovative communication strategies through creative thinking. We are looking forward to a successful partnership with OMO,” Mr Kibble said.

Source: Hill & Knowlton press release