Hisense Australia hires TAG as CRM partner

The consumer electronics brand has named TAG to support CRM and lifecycle marketing across 2026 following a successful strategy and audit process.

The announcement:

Leading consumer electronics brand Hisense Australia has appointed TAG as its customer relationship management (CRM) partner.

Following a successful digital strategy and CRM audit, the ongoing engagement will see TAG support Hisense’s CRM and lifecycle marketing programs across 2026, strengthening how the brand engages customers across the full journey.

The partnership will include campaign delivery and automation, alongside the transition to a more comprehensive segmentation model.

TAG will also work with Hisense on its first-party data strategy, enabling more consistent and personalised customer communications at scale.

“Hisense is a globally recognised household name, and there’s a really clear alignment in how we can intelligently use Hisense’s data alongside TAG’s insights to deliver a world-class customer experience,” said TAG general manager Andrew Moroney.

Hisense general manager marketing ANZ Michelle Wee said TAG was a natural partner for the brand.

“TAG brings a very practical methodology to data and CRM,” she said.

“We can see how invested everyone there is; from day one, it’s felt like we’re one team.

“This partnership will help us connect with customers at every stage of their relationship with Hisense.”

TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Clients include MYOB, Shippit, Morgans, Australian Unity, Deakin University and Nielsen.

Source: Honey Buzz PR