History Will Be Kind wins PR for cash-back portal Shop Back

History Will Be Kind has won the PR account for online shopping cash-back rewards portal Shop Back.

The agency will be tasked with developing an integrated communications strategy to build awareness and market share for the brand.

Shop Back is an online shopping cash-back rewards portal

Shop Back is hoping to continue its success in Australia following its first campaign last year, Shop Fest, which connected users with 900 retailers’ end-of-year sales.

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