History Will Be Kind’s Emma-Jane Granleese on her agency’s ‘no ego culture’
Emma-Jane Granleese talks to Mumbrella about starting her own agency, sticking to a singular vision and maintaining high standards while continuing to grow.
What has been the biggest change for History Will Be Kind (HWBK) since winning Midsize Agency of the Year at Mumbrella’s CommsCon Awards in 2017?
Being named Midsize Agency of the Year for the second-year running was an amazing start to 2017. We had collectively set the goal of making it our ‘Game Changer’ year, and the win bolstered our confidence. It was a truly awesome 12 months for HWBK, as we on-boarded a raft of fantastic new clients, grew our team and dialled up our focus on creating great work.
How important is staying a “midsize” agency to you? Do you believe it has an impact on culture?
Being a midsize agency means we have a startup’s agility with a big agency’s capabilities. We don’t like to settle, and our size and independence enables us to pivot and improve wherever we can. Our scale also allows us to truly embrace shared successes.
If we were playing jargon bingo during that interview where you take a shot after every played-out utterance, I’d be in hospital right now having my stomach pumped.
But glad your biz is going well, and good luck for the future!