Mystery man uses his Holden to regain his memory in short film for Trax
An epic two minute ad for the Holden Trax features the mystery of a man who woke up with amnesia and uses the car to regain his memory.
The ad – by AJF – will run in cinemas and online with a shorter version on TV.
The ad shows the amnesiac using the car to retrace his steps via the built in technologies such as voice control and satellite navigation.
Love it… perfect ad for PRSIM
Love it but want to see how the 30 sec version works.
love it!
Love it.
Wish it didn’t start with the overlaid typography, but love it nonetheless.
Genuinely inspirational. Why can’t all Australian car ads be this good?
Niiiiiice work..happy to spend 2.08 glued..whats next?
Enjoyed that one!
Yes indeed. Embedding the product in the narrative…proud that this is Aussie work. Nice work AJF and Soma.
If his favorite destination is that great, then why does he need to use the GPS to get there? If I had a favorite destination then I don’t think I’d need directions to get there.