Holler and Mass Media merge

April 16, 2013 10:17

Marketing group IPMG will merge digital agency Mass Media with sister agency Holler.

The merger will sees Mass Media give up its brand with the agency headed up by Holler executives Caitlin Millar-Jack and Mike Hill who will serve as co-CEOs.

Dave Burkett, CEO of IPMG Digital said bringing the merger would mean the agency could offer a broader the range of services to clients.

“Holler continues to grow its client portfolio with significant wins such as Audi and Reckitt Benckiser – IPMG wants to back this success,” said Burkett. “The team from MassMedia Studios will bring Holler deep technical, CRM and relationship marketing capabilities, and a blue chip client portfolio,” said Burkett.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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