Home and Away draws 708,000 as Ten’s I’m a Celebrity wins the key demographics

March 4, 2016 10:09

A quiet night of TV viewing saw Seven soapie Home and Away take out the title of most-watched non-news show on Thursday night.

I'm a celebrity 2016 contestants Home and Away won the night with a metropolitan audience of 708,000 beating Ten’s I’m a Celebrity Get Me Out of Here! which had 676,000; however, the jungle reality show won all the key advertiser demographics of 16-39s, 18-49s, 25-54s.

Last night also saw the start of the 2016 NRL season which drew 581,000 at 7:30pm for the Parramatta Eels v Brisbane Broncos game in Sydney and Brisbane, while a repeat of Julia Roberts/Richard Gere film Pretty Woman on Seven at 8:30pm drew 548,000 across the five markets.

On the ABC, drama Jack Irish attracted 581,0000 viewers at 8:30pm.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Evan 4 Mar 16

Where’s Warney in that photo?

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Home and Away draws 708,000 as Ten’s I’m a Celebrity wins the key demographics

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