“Out of home on steroids”: Techfront’s plans for tonight’s State of Origin clash

June 21, 2017 7:00

Fans and viewers at Sydney’s ANZ Stadium for tonight’s State of Origin will see the latest in digital signage as the NRL partners with provider Techfront to roll out LED displays around the ground.

Along with displaying advertising to the broadcast audience, the signs will also update fans at the stadium with statistics, advertising and social media messages, Techfront’s Australian CEO Neil Maxwell told Mumbrella.

“Spectators can expect an enhanced experience,” Maxwell said. “Wednesday night we’re looking at an elevated LED experience which will provide them with a lot more statistical and social media interaction and a more enhanced experience at the stadium.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics