Homebuyers Centre launches ‘ultimate fails’ online campaign targeting first home buyers
Homebuyers Centre Victoria has kicked off a new social media campaign, created by production house Motion Picture Company (MPC), targeting 25-35 year old first home buyers.
The campaign’s key video, which will run on social media through December before cutting to 15-second pre-rolls in January, is a series of “fail” videos sourced from YouTube. The video ends with the message “Homebuyers Centre takes the hard work out, we’ll get you into your first home hassle free”.
https://www.youtube.com/watch?v=K9Nmxi0ddHg
ABN Group Victoria’s managing director, Aidan Hooper said in a statement: “For most of us, getting into our first home is still the great Australian dream. All that saving, searching, planning, building and financing is a massive challenge that can be incredibly daunting.
A tenuous creative link.
“Comments are disabled for this video.” on Youtube. No need to guess why.
It’s a watch it once and next time it comes on avoid it like the plague kind of TVC eh.
Oops, I see production for ewetube, that’s even worse!
Very clever
“Very clever”??? If clever means done to death 1000s of times before and people really hurting themselves is “funny”. Then it’s a Mensa score. But I doubt it.