Homeloans.com.au launches with Adam Gilchrist-fronted campaign

Former Australian cricketer, Adam Gilchrist, has fronted a campaign to launch online lender homeloans.com.au in the Australian market.

It is one of the first TVCs from Magnum & Co, which was appointed earlier this year following a pitch held during lockdown. The media strategy is executed by Taska Media.

General manager of marketing and CFO, Jason Azzopardi, noted: “There is no doubt that we are entering a highly competitive market, but having thrown a number of challenges at both agencies early on in our relationship – shooting remotely during lockdown and under incredibly tight deadlines – we have no doubt we are in the best hands. We look forward to a collaborative and fruitful relationship with both agency partners.”