Honda asks Australians ‘Are You Type R?’ in adrenaline driven digital campaign

November 24, 2017 10:07

Honda Australia is promoting its Civic Type R by launching a digital campaign featuring V8 Supercar driver Melinda Price and surfer Danny Griffiths.

The online video produced by Leo Burnett, shows sport scientist Shannon Barnes measuring in real time the adrenaline and heart rate of the athletes as they drive the Honda Civic Type R.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Honda asks Australians ‘Are You Type R?’ in adrenaline driven digital campaign

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