Honda Australia and Mushroom Creative House ask ‘WHY Z?’ in new SUV campaign

Mushroom Creative House and Honda Australia have launched a new campaign – WHY Z? – for the Honda ZR-V. As part of the campaign, Honda teamed up with street artist Kris Andrew Small to produce related murals in Melbourne and Sydney.

The announcement:

Introducing the new Honda ZR-V campaign by Honda Australia – spotlighting that this SUV handles everything that the street throws at it. Honda Australia has partnered with the innovators at Mushroom Creative House to execute a campaign that focuses on the only SUV to have the Z-factor. Together, the two teams have produced a strategic campaign that poses the question, WHY Z?