Honda host pop-up drive in cinema experiences to promote Jazz

Honda is hosting a series of outdoor movie events with the pop-up drive in cinema equipment being carried around in the brand’s Jazz vehicle in a stunt to promote the car’s ‘Magic Seats’.

Tickets for the Honda Jazz Magic Mobile Drive-In, created by Leo Burnett Melbourne, are given away by ballot, with the winners able to see the pop-up cinema being set up, with select VIP attendees able to view it from inside one of the Jazz cars.

Leo Burnett Melbourne creative director Andrew Woodhead said: “The Mobile Drive-In is an experiential event and a product demonstration in one.”