Lucid dreaming, a talking dog and a car chase all used to promote Honda’s new HR-V

Honda has released a 60-second ad for its new HR-V featuring a man refusing to wake up from a dream complete with a talking dog, an epic car chase set to the Eurythmics song Sweet Dreams (Are Made Of This).

Last week the brand launched a 15-second teaser for the new campaign, created by Leo Burnett Melbourne, which featuring no shots of the new car.

https://www.youtube.com/watch?v=9c7MJl3H5as

The full ad, created by Leo Burnett Melbourne, sees Brian embark on a bizarre adventure after reading a book on lucid dreaming which seems him chased around a city by men in black uniforms accompanied by his talking dog.

The teaser launched into market last week and featured a clip from the full ad but did not feature any shots of the actual Honda HR-V itself.

• Agency  Leo Burnett Melbourne
• ECD  Jason Williams
• Senior Writer  Garret Fitzgerald
• Senior Art Director  Joe Hill
• Senior Broadcast Producer Cinnamon Darvall
• Honda
• GM Communications & Customer Jason Miller
• Brand Communications Manager  Melissa Altarelli
• Brand Communications Specialist Sarah Tolliday
• Director  Nathan Price
• Production Company  Goodoil Films
• Executive Producer  Juliet Bishop
• Producer  Claris Harvey
• DOP  Ginny Loane
• Production Designer  Guy Treadgold
• Editor  Jack Hutchings / The Butchery
• VFX  Alt VFX