Honda to run musical ad to launch CR-V; client: ‘we were sad to see DraftFCB close’
Honda is to launch an ad campaign for its CR-V at the end of next week.
The new 4×4 goes on sale in November.
The campaign marks the first work for the Japanese carmaker by Leo Burnett Melbourne, which won the business after a live pitch in August.
The company hopes the campaign will lift vehicle sales from 600-700 per month to over 1000 per month, senior marketing manager Kevin Lillie told Mumbrella. He would not give details on media spend.
Anything has to be better than those animated ads. I have a CR-V and am happy with it, but those ads made me embarrassed to be a Honda owner. Until now I had no idea it was Stephen Fry’s voice – just sounded like a self-important British twat lecturing me about stuff.
hard to beat this one https://www.youtube.com/watch?v=VhkDdayA4iA