Honest Eggs Co. tracks chicken’s steps via VMLY&R
Honest Eggs Co. has taken an unconventional approach to ensuring the health and happiness of its flocks, working with VMLY&R to develop an industry first fitness tracker for chickens.
The campaign, ‘Fitchix’, was created by VMLY&R in partnership with Airbag, proving the farm’s free range credentials by fitting chickens with an ergonomic fitness trackers.
Multiple prototypes were engineered and calibrated to properly capture the activity levels of individual chickens, including step counts, which are printed onto the eggs before they are sent off to supermarkets.
