Hoozu acquires Australian talent management agency to grow APAC footprint

July 2, 2024 3:53

Influencer marketing agency Hoozu, a subsidiary of IZEA Worldwide Inc, has acquired an Australian talent management agency, in an effort to strengthen its capabilities and grow its footprint in the APAC region.

Renowned for its representation of top-tier influencers and creators, 26 Talent has offered robust management and innovative marketing solutions. After five years in market, the agency will be folded into Huume, Hoozu’s talent representation business.

26 Talent’s founder and CEO, Mikhailla Fitzgerald, will lead Huume, reporting to Hoozu’s CEO, Natalie Giddings.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.