Hopeful Monsters develops global sleep campaign for Resmed

March 14, 2025 11:57

Sleep technology company Resmed has launched a new global campaign, enlisting the help of a ‘sleep monster’ developed by local creative agency partner Hopeful Monsters.

The latest consumer health campaign — launched on Friday March 14, or World Sleep Day — illustrates how poor sleep can disrupt a person’s day when left untreated.

It introduces the sleep monster – a metaphorical burden that can throw a person’s life into chaos.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.