Host loses Patak’s after nine months
Host has lost the Patak’s account just nine months after winning it.
The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the AB World Foods-owned brand after another three-way pitch to JWT Sydney.
In February Patak’s marketing manager Sharon Doyle said in a press release: “Host and The Glue Society really impressed us with their strategic approach to our brief.”
Today, the company’s general manager Jane Armstrong said in a statement: “JWT impressed us with their strategic approach and passion for the Patak’s brand.
“INSERT AGENCY NAME impressed us with their strategic approach…”
So it turns out they were looking for strategy AND passion
“Host did not re-pitch….” . Speaks volumes. Anyone in adland understands what that means.
Re pitch in the same year, what jokers.
Tastes like crap anyway, good luck selling that JWT
It sounds like they’ve left themselves in a right (mango) pickle.
two pitches in a year – yeah strategic thinking must be at the heart of that business
Every time HOST loses a client they blame global realignment. Nice deflection.
Any client that re pitches after 9 months is the client you don’t want EVER!!!
Obviously Pateks is NOT a company that is run by directors with long term commitment – long term vision – long live your curries.