Host to handle advertising for Bankwest Business

Bankwest has extended its relationship with ad agency Host, which currently works on its retail business, to now include its sister company, Bankwest Business.  

The announcement:

Following the extension of Host’s contract with sister company Bankwest Retail until 2013, the agency has now also been appointed to work with Bankwest Business on brand development, advertising and a range of other marketing communications.

One of the primary objectives of the move is to bring the two divisions closer together from a brand and customer viewpoint, and help realise opportunities from within the customer base.