BMF loses grip on Lion, Host and AJF pick up key accounts

Ad agencies AJF Partnership and Host have been appointed by Lion Dairy & Drinks after a strategic review, as incumbent BMF moves off the business.

The appointment comes in the same week as McCann picked up Lion cheese brands Tasmanian Heritage, South Cape and Coon from BMF.

BMF opened a Melbourne office in 2009 off the back of winning the consolidated Lion account, and still handles Lion beer brands XXXX and Toohey’s.

AJF has added to its stable of Lion accounts, picking up Dairy Farmers White Milk, Pura White Milk Masterbrand, as well as yoghurt brands Dairy Farmers Thick & Creamy and Farmers Union Yoghurt.