Hotels.com launches brand campaign

Tim Burrowes

September 19, 2013 10:12

Creative agency Host is behind a new campaign for Expedia’s hotel booking site Hotels.com voiced by comedian Sam Simmons.

https://www.youtube.com/watch?v=Py5-XKL30Yg

The aim of the campaign – running on TV, online and inflight video – is to promote the breadth of the Hotels.com product.

Katherine Cole, marketing director of Hotels.com said: “This newly launched campaign showcases our scale and expertise in a fresh way.”

Host CEO Susie Shaw said: “The challenge in this market is to create top of mind awareness.”

https://www.youtube.com/watch?v=bxDNIemkY7M

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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2 COMMENTS

Joey 19 Sep 13

Love it. Who wrote the script?

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Birchyk 20 Sep 13

The very talented team at Host

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Hotels.com launches brand campaign

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