Hotwire hires program directors Caroline La Rose and Krissie Vitasa to lead its evolving tech business unit
PR agency, Hotwire, has hired Caroline La Rose and Krissie Vitasa as program directors.
Together, the pair will be growing Hotwire’s evolving tech business unit, which will see La Rose and Vitasa develop communications plans that support the transformation and brand awareness of its B2B tech clients, including recent additions Brennan IT, Nuance, Lenovo Data Centre Group.
Caroline La Rose and Krissie Vitasa have joined Hotwire as program directors
Most recently, La Rose spent five months at Thrive as an account director. Prior to that, she was a senior media advisor at Kicker Communications and spent three years at Espresso Communications, leaving as senior account manager.
