How awards really work
Do you want to know the truth about awards organisers?
We lie about the entry deadline.
Everywhere I’ve worked that has organised an awards, the week before the deadline is characterised by one thing: phone calls from people asking for an extension. We plan for it all along, and include it in the schedule from the start.
So I’m going to let you into a secret. You know we’ve announced the deadline for the Mumbrella Awards is this Friday?
Pfft.
Real awards shows have FOUR deadlines.
The first one that everyone knows is bullshit.
The second one that they say is the final one. Which it is, unless you’re part of a holding company.
The third one that agency holding companies negotiate on behalf of their agency groups.
And the final ‘last chance’ deadline, which the show organisers use to squeeze every last possible dollar out of us, if entries haven’t quite passed the stratospherically-profitable mark.
Tell us something we don’t know Tim. The real controversy isn’t the number of times the entry date is extended, it’s the number of times that an entry is judged. Having sat on numerous juries, I was always perplexed by the number of entries that having been voted out were back on the table for judgement after lunch. Any fellow jurors out there willing to admit to such fiddling with the odds?
you guys are talking about the Logies, right?
Not all awards are equal Lazyp. Logie winners are usually ratings winners, so their awards are directly proportional to their ability to generate revenue for the station.
Ad award winners are generally funded by client advertising budgets in the quest to improve their own salaries.
Glenn,
love your desiccated humour
LP