How clients can get on Santa’s Nice List this Christmas

Agency growth advisor and Chairman of the Public Relations Institute of Australia’s (PRIA) Registered Consultancy Group, Chris Savage, hopes a tsunami of client executives are able to pen this letter to secure their place on Santa’s Nice Clients list this year.

Dear Santa,

Hello! It’s Alex here. I wanted to let you know what a good client I have been to my agency partners this Christmas. I so hope I will be on your Nice List, and that you will grant me my one big wish for 2024.

Santa – I have absolutely done the right thing this December. I have been a fair, considerate, and reasonable client, and have treated my agency partners with the respect they deserve – while ensuring my business and brands get the support they need.

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